The History of Nike

Nike Trainers History


Nike Bill BowermanNike co-founder Bill Bowerman.

Nike's first pair of running shoes was inspired by waffles.

Nike co-founder Bill Bowerman was having breakfast with his wife one morning in 1971 when it dawned on him that the grooves in the waffle iron she was using would be an excellent mold for a running shoe, The Atlantic reports.

Oregon's Hayward Field, where he worked, was transitioning to an artificial surface and "Bill wanted a sole without spikes that could grip equally well on grass or bark dust."

He was talking to his wife about this conundrum over breakfast, when the waffle iron idea came into play.

"I picked out a couple pieces of jewelry and things that had stars on them, or things that we thought would indent or make a pattern on the soles, " Bowerman's wife, Barbara, told Nike historian Scott Reames in an interview he conducted for the company in 2006, The Oregonian reports. "We were making the waffles that morning and talking about (the track). As one of the waffles came out, he said, 'You know, by turning it upside down — where the waffle part would come in contact with the track — I think that might work.'

"So he got up from the table and went tearing into his lab and got two cans of whatever it is you pour together to make the urethane, and poured them into the waffle iron."

The rubber mold inspired Nike's first shoe, the Waffle Trainer, which debuted in 1974. The shoes looked like this:

Note how the soles look similar to the grooves of a waffle iron.

Four decades later, Nike is a global sneaker powerhouse with $28 billion in annual sales. And the company still makes Waffle Trainers.



Share this article




FAQ


avatar
Are Nike shoes made in Vietnam fake? - Quora

Nike has a factory in Ho Chi Minh City, and the items from that factory are authentic Nike products. The shoes you bought from Shoe City are real Nike despite being made in Vietnam.




Related Posts


Nike Trainers 2013
Nike Trainers 2013
Nike Lunar Racer 1
Nike Lunar Racer 1

Latest Posts
Nike Air Pegasus Trail 29
Nike Air Pegasus…
Columbia Talus Ridge Mid OutDry SCORE…
Nike Black Pegasus
Nike Black Pegasus
Nike Running continues to impress with…
Nike Flyknit reviews
Nike Flyknit…
The Flyknit Lunar1+ comes in a gazillion…
Nike Shoes latest
Nike Shoes latest
It was with an odd mixture of amusement…
Great Nike Running shoes
Great Nike Running…
What s the best way to run? For many…
Search
Featured posts
  • Nike Trainers 2013
  • Nike Lunar Racer 1
  • What is the Best Nike shoe?
  • Nike Lunar
  • NikeLab Air Zoom
  • NikeLab Zoom Air
  • Elite shoes Nike
  • Nike Shoes latest
  • Nike Flex 3.0
Copyright © 2017 l www.airzoompegasus.co.uk. All rights reserved.